Ribbed, oversized, fringed, chunky knit, rectangular, infinity, shawl-style. Just when we thought every scarf design had already been created, French-American company MOIO popped up to prove us wrong. Adorably reversible and trimmed with everything from grommets and studs to beads and fringe, these stunners are the kind of seriously unique accessories we get spirit fingers about.
And apparently so do our Frenchie friends—they’re raving in French Vogue, Elle, Glamour, and Cosmopolitan. And it’s no wonder—both of MOIO’s style savvy owners are fashion industry aficionados, having worked at Elle, Cosmopolitan, Chloe, Louis Vuitton, and more.
Ready to scoop up your very own MOIO? For a limited time, we’ve got six exclusive designs for you to choose from, and unlike your winter woolies, each of these scarves are warm enough to sport now and light enough to pair with a tee or tank all the way through May. Just don’t procrastinate on this one, each style only has a limited quantity available, so you know the drill—you snooze, you lose.
Photographed by Erin Yamagata; Modeled by Maura Matlak
